Friday, January 27, 2012

Sudden Drop in Traffic? Could be Google page layout algorithm update and Above the folds ads.

Recently Google made new update called helpful content update which reminded me of page layout algorithm improvement update that targets website, blogs having excessive ads on Above the fold page area. if you are experiencing sudden traffic drop from last few months starting from August , you are most likely affected by Google Helpful Content update which is quite similar to Google page layout algorithm update. This Recent Google search update is causing severe drop more than half of normal traffic to various sites and blogs which has two or three ads around header and above the fold area. here are important points I have read and collected regarding Google page layout algorithm update and how it affecting various sites and blog:


Google page layout algorithm update and Above the folds ads.

1) Google Page layout Algorithm improvement update was done around 19th- 20th January 2012. So if your website traffic is down or reducing from that period and you have ads above the fold you may be affected by this Google update.